Back to School Mechanicals, bookbags & greeting cards
I created innovative designs following trend sites for the upcoming year and applied each design to a series of deliverables with full design freedom. I designed patterns, illustrations and layout design for all own brand items including office supplies, furniture items, back to school, advertisements (digital and printed) and packaging. Using trend sites online, I researched upcoming trends based by season and utilized Pantone colors. I developed custom pattern designs, illustrations and artwork layouts for numerous mechanicals sold in Office Depots stores (in store and online). I was also responsible for selecting each Pantone color for book bags sold, along with Nick Cannon's Incredibles line (backpacks and BTS mechanicals) I was their sole Own Brand designer for BTS and their seasonal holiday cards. The cards I created were best sellers 2 years in a row. Programs used: Adobe Photoshop & Illustrator